{"product_id":"afnan-turathi-blue-eau-de-parfum-for-men-90ml","title":"Afnan Turathi Blue Eau De Parfum For Men","description":"\u003cdiv class=\"af\"\u003e\n\u003cdiv class=\"af-logo\"\u003e\u003cimg src=\"https:\/\/www.fridaycharm.com\/cdn\/shop\/files\/new_logo_2020_ceb3da91-b9ef-4ebb-b475-557adea75dfb.png\" alt=\"FridayCharm.com\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"af-hero\"\u003e\n\u003cp class=\"af-eyebrow\"\u003eAfnan · Turathi Blue · Eau De Parfum · For Men · 90ml\u003c\/p\u003e\n\u003ch2 class=\"af-h2\"\u003eBergamot, amber, and a \u003cem\u003eheritage worn clean.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp class=\"af-sub\"\u003eBergamot and mandarin open into amber and woody notes over a musk-patchouli-fresh spicy base — clean, fresh and effortlessly wearable.\u003c\/p\u003e\n\u003cdiv class=\"af-chips\"\u003e\n\u003cspan class=\"af-chip\"\u003eAfnan Turathi\u003c\/span\u003e\u003cspan class=\"af-chip\"\u003eEau De Parfum\u003c\/span\u003e\u003cspan class=\"af-chip\"\u003e90ml\u003c\/span\u003e\u003cspan class=\"af-chip\"\u003eFor Men\u003c\/span\u003e\u003cspan class=\"af-chip\"\u003eIn Stock\u003c\/span\u003e\u003cspan class=\"af-chip\"\u003e7–9 hrs Longevity\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-insp\"\u003e\n\u003cspan\u003eInspired by\u003c\/span\u003e\u003cstrong\u003eAcqua di Giò Pour Homme \/ Clean Citrus Woody Masculine Style\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-scent\"\u003e\n\u003cspan class=\"af-scent-lbl\"\u003eScent Profile\u003c\/span\u003e\u003cspan class=\"af-tag fr\"\u003eBergamot\u003c\/span\u003e\u003cspan class=\"af-tag m\"\u003eAmber\u003c\/span\u003e\u003cspan class=\"af-tag w\"\u003eWoody\u003c\/span\u003e\u003cspan class=\"af-tag sp\"\u003eFresh Spicy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-body\"\u003e\n\u003cdiv class=\"af-about\"\u003e\n\u003cp class=\"af-lbl\"\u003eAbout This Fragrance\u003c\/p\u003e\n\u003cp\u003eAfnan Turathi Blue is the lighter, fresher counterpart to Turathi Brown — where Brown is warm and complex, Blue is clean and effortlessly wearable. Named for the heritage-inspired Turathi collection, Turathi Blue opens with bergamot and mandarin: a clean, bright citrus introduction that immediately establishes the fragrance's confident, approachable character.\u003c\/p\u003e\n\u003cp\u003eThe heart of amber and woody notes develops into a warm, slightly resinous-woody character that gives the composition more depth than a typical citrus-fresh masculine. The base of musk, patchouli, and fresh spicy notes provides a clean, lasting dry-down that balances warmth and freshness in genuine harmony. Turathi Blue is the go-to daily masculine for the man who wants to smell clean, confident, and distinctly Afnan without overthinking it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"af-lbl\"\u003eFragrance Pyramid\u003c\/p\u003e\n\u003cdiv class=\"af-pyramid\"\u003e\n\u003cdiv class=\"af-note\"\u003e\n\u003cspan class=\"af-note-icon\"\u003e⚡\u003c\/span\u003e\u003cp class=\"af-note-phase\"\u003eOpening\u003c\/p\u003e\n\u003cp class=\"af-note-label\"\u003eTop Notes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBergamot\u003c\/li\u003e\n\u003cli\u003eMandarin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-note\"\u003e\n\u003cspan class=\"af-note-icon\"\u003e🔥\u003c\/span\u003e\u003cp class=\"af-note-phase\"\u003eThe Heart\u003c\/p\u003e\n\u003cp class=\"af-note-label\"\u003eMiddle Notes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmber\u003c\/li\u003e\n\u003cli\u003eWoody Notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-note\"\u003e\n\u003cspan class=\"af-note-icon\"\u003e🌑\u003c\/span\u003e\u003cp class=\"af-note-phase\"\u003eThe Trail\u003c\/p\u003e\n\u003cp class=\"af-note-label\"\u003eBase Notes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMusk\u003c\/li\u003e\n\u003cli\u003ePatchouli\u003c\/li\u003e\n\u003cli\u003eFresh Spicy Notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"af-lbl\"\u003eScent Profile\u003c\/p\u003e\n\u003cdiv class=\"af-bars\"\u003e\n\u003cdiv class=\"af-bar\"\u003e\n\u003cdiv class=\"af-bar-top\"\u003e\n\u003cspan class=\"af-bar-name\"\u003eLongevity\u003c\/span\u003e\u003cspan class=\"af-bar-val\"\u003e7–9 hrs\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-track\"\u003e\u003cdiv class=\"af-fill\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-bar\"\u003e\n\u003cdiv class=\"af-bar-top\"\u003e\n\u003cspan class=\"af-bar-name\"\u003eProjection\u003c\/span\u003e\u003cspan class=\"af-bar-val\"\u003eModerate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-track\"\u003e\u003cdiv class=\"af-fill\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-bar\"\u003e\n\u003cdiv class=\"af-bar-top\"\u003e\n\u003cspan class=\"af-bar-name\"\u003eSweetness\u003c\/span\u003e\u003cspan class=\"af-bar-val\"\u003eLow\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-track\"\u003e\u003cdiv class=\"af-fill\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-bar\"\u003e\n\u003cdiv class=\"af-bar-top\"\u003e\n\u003cspan class=\"af-bar-name\"\u003eFreshness\u003c\/span\u003e\u003cspan class=\"af-bar-val\"\u003eHigh\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-track\"\u003e\u003cdiv class=\"af-fill\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"af-rule\"\u003e\n\u003cdiv class=\"af-body\"\u003e\n\u003cp class=\"af-lbl\"\u003eBest Worn For\u003c\/p\u003e\n\u003cdiv class=\"af-occ\"\u003e\n\u003cdiv class=\"af-occ-card\"\u003e\n\u003cspan class=\"af-occ-icon\"\u003e☀️\u003c\/span\u003e\u003cp class=\"af-occ-title\"\u003eDaily \u0026amp; Summer\u003c\/p\u003e\n\u003cp class=\"af-occ-desc\"\u003eClean and effortless — the ideal everyday masculine for warm weather\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-occ-card\"\u003e\n\u003cspan class=\"af-occ-icon\"\u003e💼\u003c\/span\u003e\u003cp class=\"af-occ-title\"\u003eOffice \u0026amp; Professional\u003c\/p\u003e\n\u003cp class=\"af-occ-desc\"\u003eFresh and unobtrusive — a clean, impeccable professional signature\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-occ-card\"\u003e\n\u003cspan class=\"af-occ-icon\"\u003e🌸\u003c\/span\u003e\u003cp class=\"af-occ-title\"\u003eAll Seasons\u003c\/p\u003e\n\u003cp class=\"af-occ-desc\"\u003eBergamot-amber-musk is genuinely year-round versatile\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-who\"\u003e\n\u003cp class=\"af-lbl\"\u003eWho Is This For\u003c\/p\u003e\n\u003cdiv class=\"af-who-in\"\u003e\n\u003cp class=\"af-who-t\"\u003eFor the man who wears confidence as effortlessly as his fragrance.\u003c\/p\u003e\n\u003cp class=\"af-who-tx\"\u003eTurathi Blue is for men who love \u003cstrong\u003eclean, citrus-woody daily masculines\u003c\/strong\u003e. Fans of \u003cstrong\u003eAcqua di Giò, Davidoff Cool Water, or Bleu de Chanel\u003c\/strong\u003e will find Turathi Blue delivers comparable clean freshness at excellent value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-compare\"\u003e\n\u003cp class=\"af-lbl\"\u003eHow It Compares\u003c\/p\u003e\n\u003cp class=\"af-cintro\"\u003eTurathi Blue's bergamot-amber-musk-patchouli structure follows the clean citrus-woody daily masculine template.\u003c\/p\u003e\n\u003cdiv class=\"af-chero\"\u003e\n\u003cdiv class=\"af-chero-head\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"af-chero-lbl\"\u003ePrimary Inspiration\u003c\/p\u003e\n\u003cp class=\"af-chero-name\"\u003eGiorgio Armani — Acqua di Giò\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cspan class=\"af-chero-sim\"\u003e⭐⭐⭐\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-chero-body\"\u003eBoth clean, citrus-woody daily masculines. Acqua di Giò is more marine-geranium; Turathi Blue is warmer with amber and fresh spicy notes giving it slightly more depth.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cgrid\"\u003e\n\u003cdiv class=\"af-cc\"\u003e\n\u003cdiv class=\"af-cc-head\"\u003e\n\u003cp class=\"af-cc-brand\"\u003eAfnan\u003c\/p\u003e\n\u003cp class=\"af-cc-name\"\u003eTurathi Brown EDP Men\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc-body\"\u003e\n\u003cdiv class=\"af-cc-row\"\u003e\n\u003cspan class=\"af-cc-k\"\u003eSimilarity\u003c\/span\u003e\u003cspan class=\"af-cc-v\"\u003e⭐⭐⭐\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc-row\"\u003e\n\u003cspan class=\"af-cc-k\"\u003eShop\u003c\/span\u003e\u003cspan class=\"af-cc-v\"\u003e\u003ca href=\"https:\/\/www.fridaycharm.com\/collections\/afnan\"\u003eShop Now\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc-verd\"\u003eBoth Turathi-collection masculines. Turathi Brown is warm and oriental with patchouli-balsamic; Turathi Blue is cleaner and more citrus-forward — the warm versus the fresh.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc\"\u003e\n\u003cdiv class=\"af-cc-head\"\u003e\n\u003cp class=\"af-cc-brand\"\u003eAfnan\u003c\/p\u003e\n\u003cp class=\"af-cc-name\"\u003eLynked Freedom EDP Men\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc-body\"\u003e\n\u003cdiv class=\"af-cc-row\"\u003e\n\u003cspan class=\"af-cc-k\"\u003eSimilarity\u003c\/span\u003e\u003cspan class=\"af-cc-v\"\u003e⭐⭐⭐⭐\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc-row\"\u003e\n\u003cspan class=\"af-cc-k\"\u003eShop\u003c\/span\u003e\u003cspan class=\"af-cc-v\"\u003e\u003ca href=\"https:\/\/www.fridaycharm.com\/collections\/afnan\"\u003eShop Now\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-cc-verd\"\u003eBoth clean aromatic Afnan masculines. Lynked Freedom is grapefruit-lavender-cardamom; Turathi Blue is simpler and more citrus-amber focused.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-reviews\"\u003e\n\u003cp class=\"af-lbl\"\u003eWhat Customers Are Saying\u003c\/p\u003e\n\u003cdiv class=\"af-rev-grid\"\u003e\n\u003cdiv class=\"af-rev\"\u003e\n\u003cdiv class=\"af-rev-stars\"\u003e★★★★★\u003c\/div\u003e\n\u003cp class=\"af-rev-text\"\u003eTurathi Blue is my everyday summer masculine. Clean, fresh and effortlessly wearable with just enough amber depth to prevent it from being boring. Outstanding value for 90ml EDP.\u003c\/p\u003e\n\u003cp class=\"af-rev-auth\"\u003eArjun K.\u003c\/p\u003e\n\u003cp class=\"af-rev-meta\"\u003eVerified Purchase · Jun 2026\u003c\/p\u003e\n\u003cspan class=\"af-rev-badge\"\u003e✓ Verified Buyer\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-rev\"\u003e\n\u003cdiv class=\"af-rev-stars\"\u003e★★★★★\u003c\/div\u003e\n\u003cp class=\"af-rev-text\"\u003eSimple and reliable — exactly what a daily masculine should be. The bergamot-amber combination is fresh and the patchouli-fresh spicy base gives it longevity. A staple in my collection.\u003c\/p\u003e\n\u003cp class=\"af-rev-auth\"\u003eSuresh M.\u003c\/p\u003e\n\u003cp class=\"af-rev-meta\"\u003eVerified Purchase · May 2026\u003c\/p\u003e\n\u003cspan class=\"af-rev-badge\"\u003e✓ Verified Buyer\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"af-rule\"\u003e\n\u003cdiv class=\"af-body\"\u003e\n\u003cp class=\"af-lbl\"\u003eHow To Wear It\u003c\/p\u003e\n\u003cdiv class=\"af-wear\"\u003e\n\u003cdiv class=\"af-wear-step\"\u003e\n\u003cp class=\"af-wear-num\"\u003e01\u003c\/p\u003e\n\u003cp class=\"af-wear-title\"\u003ePulse Points\u003c\/p\u003e\n\u003cp class=\"af-wear-desc\"\u003eWrists, neck and inner elbows — body heat activates and projects the scent\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-wear-step af-wear-mid\"\u003e\n\u003cp class=\"af-wear-num\"\u003e02\u003c\/p\u003e\n\u003cp class=\"af-wear-title\"\u003eDon't Rub\u003c\/p\u003e\n\u003cp class=\"af-wear-desc\"\u003eSpray and let it settle — rubbing breaks the molecular structure of top notes\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-wear-step\"\u003e\n\u003cp class=\"af-wear-num\"\u003e03\u003c\/p\u003e\n\u003cp class=\"af-wear-title\"\u003eLayer on Fabric\u003c\/p\u003e\n\u003cp class=\"af-wear-desc\"\u003eA light spray on your collar amplifies projection and longevity significantly\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"af-lbl\"\u003eExplore More Afnan\u003c\/p\u003e\n\u003cdiv class=\"af-layer\"\u003e\n\u003cdiv class=\"af-layer-card\"\u003e\n\u003cspan class=\"af-layer-icon\"\u003e🌊\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"af-lname\"\u003eAfnan Turathi Brown EDP Men\u003c\/p\u003e\n\u003cp class=\"af-ldesc\"\u003eThe warm Turathi companion — Blue for clean daily freshness, Brown for heritage oriental depth.\u003c\/p\u003e\n\u003ca class=\"af-llink\" href=\"https:\/\/www.fridaycharm.com\/collections\/afnan\"\u003eShop Now\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-layer-card\"\u003e\n\u003cspan class=\"af-layer-icon\"\u003e🌿\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"af-lname\"\u003eAfnan Lynked Freedom EDP Men\u003c\/p\u003e\n\u003cp class=\"af-ldesc\"\u003eThe more complex fresh companion — Turathi Blue for simple citrus-amber, Freedom for layered cardamom-vetiver.\u003c\/p\u003e\n\u003ca class=\"af-llink\" href=\"https:\/\/www.fridaycharm.com\/collections\/afnan\"\u003eShop Now\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-gift\"\u003e\n\u003cp class=\"af-lbl\"\u003eGifting Guidance\u003c\/p\u003e\n\u003cdiv class=\"af-gift-in\"\u003e\n\u003cspan class=\"af-gift-icon\"\u003e🎁\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"af-gift-t\"\u003eA clean, effortless daily gift — fresh confidence in a bottle.\u003c\/p\u003e\n\u003cp class=\"af-gift-tx\"\u003eAfnan Turathi Blue is a universally appreciated clean masculine — a reliable, everyday gift that never disappoints. Ships pan-India from FridayCharm.\u003c\/p\u003e\n\u003cdiv class=\"af-gift-tags\"\u003e\n\u003cspan class=\"af-gtag\"\u003eBirthday\u003c\/span\u003e\u003cspan class=\"af-gtag\"\u003eFor Him\u003c\/span\u003e\u003cspan class=\"af-gtag\"\u003eDaily Gift\u003c\/span\u003e\u003cspan class=\"af-gtag\"\u003eSummer Gift\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-faq\"\u003e\n\u003cp class=\"af-lbl\"\u003eFrequently Asked Questions\u003c\/p\u003e\n\u003cdiv class=\"af-faq-item\"\u003e\n\u003cp class=\"af-faq-q\"\u003eWhat does Turathi Blue smell like?\u003c\/p\u003e\n\u003cp class=\"af-faq-a\"\u003eOpens with bergamot and mandarin. Heart of amber and woody notes. Base of musk, patchouli and fresh spicy notes — clean and lasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-faq-item\"\u003e\n\u003cp class=\"af-faq-q\"\u003eIs Turathi Blue or Brown better for daily wear?\u003c\/p\u003e\n\u003cp class=\"af-faq-a\"\u003eTurathi Blue is the better choice for daily and warm weather wear — clean, fresh and lighter. Brown is richer and more complex, better for evenings and cooler weather.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-faq-item\"\u003e\n\u003cp class=\"af-faq-q\"\u003eHow long does Turathi Blue last?\u003c\/p\u003e\n\u003cp class=\"af-faq-a\"\u003eExpect 7–9 hours with moderate projection. The musk-patchouli base gives it solid daily longevity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-faq-item\"\u003e\n\u003cp class=\"af-faq-q\"\u003eIs it suitable for Indian summers?\u003c\/p\u003e\n\u003cp class=\"af-faq-a\"\u003eYes — the bergamot-mandarin opening and clean character make Turathi Blue one of the most suitable Afnan masculines for hot Indian weather.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"af-footer\"\u003e\n\u003cp class=\"af-footer-t\"\u003eAbout Afnan Perfumes\u003c\/p\u003e\n\u003cp class=\"af-footer-tx\"\u003eAfnan Perfumes is a globally celebrated UAE fragrance house founded in 2007 by Imran Fazlani — a perfumer, entrepreneur, and the creative nose behind every Afnan creation. Built on the belief that fragrance should be expressive, memorable, and unafraid, Afnan has grown from direct retail roots in the UAE to a presence in over 120 countries worldwide. Every fragrance is produced in Afnan's own in-house facility in the UAE, giving the brand full control over formulation, quality assurance, and the distinctive performance that has made it a global favourite. Masterfully bridging Arabic aromatic tradition with contemporary accords, Afnan's collections — 9AM\/9PM, Supremacy, Turathi, Rare, Historic, Portrait, Bouquet and Kiaana — offer genuine luxury at accessible prices. FridayCharm is proud to stock Afnan in India. All products are 100% authentic with pan-India free delivery.\u003c\/p\u003e\n\u003cdiv class=\"af-stags\"\u003e\n\u003cspan class=\"af-stag\"\u003eafnan turathi blue india\u003c\/span\u003e\u003cspan class=\"af-stag\"\u003ebuy bergamot mandarin amber musk EDP men india 2026\u003c\/span\u003e\u003cspan class=\"af-stag\"\u003eafnan turathi blue 90ml fridaycharm\u003c\/span\u003e\u003cspan class=\"af-stag\"\u003eclean citrus woody daily masculine india under 4500\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"90ml","offer_id":58812534882636,"sku":"Afnan-Turathi-Blue-edp-90ml","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1091\/8058\/4268\/files\/afnan11.jpg?v=1789473704","url":"https:\/\/www.beautyhabitstore.com\/products\/afnan-turathi-blue-eau-de-parfum-for-men-90ml","provider":"Beauty Habit Store","version":"1.0","type":"link"}