Afnan · Turathi Electric · Eau De Parfum · Unisex · 90ml · 2025
Pear, grapefruit, and a heritage electrified.
Pear, mandarin orange, pink grapefruit and bergamot open into orange blossom, cedarwood and apple over a musk-vanilla-amber base — fresh, vibrant and a new expression of Arabic heritage.
Afnan TurathiEau De Parfum90mlUnisex2025 ReleaseIn Stock7–9 hrs Longevity
Inspired byDior Sauvage / Fresh Fruity Modern Unisex Style
About This Fragrance
Afnan Turathi Electric is the most modern and vibrant fragrance in the Turathi collection — a 2025 release that takes the heritage-inspired Turathi DNA and electrifies it with fresh, contemporary energy. Where Turathi Brown is warm and complex and Turathi Blue is clean and classic, Turathi Electric is vibrant, fruity, and unmistakably modern. The opening of pear, mandarin orange, pink grapefruit, and bergamot is a multi-layered citrus-fruity explosion of immediate freshness.
The heart of orange blossom, cedarwood, and apple develops into a clean, slightly floral-woody combination with apple adding a fresh-fruity brightness and cedarwood providing clean structure. The base of musk, vanilla, and amber provides a warm, soft, lasting foundation — vanilla and amber giving Turathi Electric more warmth than a conventional fresh fragrance. At ₹3,290 for 90ml, it is excellent value for a 2025 Afnan release.
Fragrance Pyramid
⚡Opening
Top Notes
- Pear
- Mandarin Orange
- Pink Grapefruit
- Bergamot
🔥The Heart
Middle Notes
- Orange Blossom
- Cedarwood
- Apple
Scent Profile
Best Worn For
☀️Daily & Summer
Vibrant and fresh — the most energising Turathi for warm weather daily wear
💼Office & Professional
Clean and modern — an impeccable unisex professional signature
🌸All Seasons
The pear-grapefruit-amber balance is genuinely year-round versatile
Who Is This For
For those who carry tradition and electricity in equal measure.
Turathi Electric is for those who love fresh, fruity-citrus fragrances with warm amber depth. Fans of Dior Sauvage, Jo Malone Pear & Freesia, or Afnan Turathi Blue will find Electric delivers comparable vibrant modern freshness as a 2025 release.
How It Compares
Turathi Electric's pear-grapefruit-orange blossom-amber structure is the freshest and most modern in the Turathi collection.
Primary Inspiration
Dior — Sauvage
⭐⭐⭐
Both fresh, modern aromatic fragrances. Sauvage is more bergamot-pepper-ambroxan; Turathi Electric is fruitier with pear-grapefruit and softer with orange blossom-vanilla.
Afnan
Turathi Blue EDP Men
Both fresh Turathi fragrances. Turathi Blue is more bergamot-amber classic; Turathi Electric is fruitier with pear-grapefruit-apple and more modern.
Both fresh modern Afnan unisex fragrances. 9AM Dive is sharper with mint-incense; Turathi Electric is fruitier with pear-grapefruit-orange blossom.
What Customers Are Saying
★★★★★
Turathi Electric is the most vibrant 2025 Afnan release. The pear-grapefruit-mandarin opening is energising and the orange blossom-apple heart is fresh and distinctive. The vanilla-amber base gives it warmth.
Arjun K.
Verified Purchase · Jun 2026
✓ Verified Buyer
★★★★★
Fresh, modern and genuinely different from Turathi Blue and Brown. Turathi Electric has its own character — fruity and vibrant with the signature Turathi amber base. Great value at Rs.3,290.
Vikram R.
Verified Purchase · May 2026
✓ Verified Buyer
How To Wear It
01
Pulse Points
Wrists, neck and inner elbows — body heat activates and projects the scent
02
Don't Rub
Spray and let it settle — rubbing breaks the molecular structure of top notes
03
Layer on Fabric
A light spray on your collar amplifies projection and longevity significantly
Explore More Afnan
🌊
Afnan Turathi Blue EDP Men
The classic Turathi companion — Electric for fruity-vibrant 2025 energy, Blue for clean bergamot-amber daily wear.
Shop Now
🌿
Afnan 9AM Dive EDP
Another fresh modern Afnan — Electric for pear-grapefruit fruity, Dive for mint-incense-cedar sharp.
Shop Now
Gifting Guidance
🎁
A fresh, vibrant gift — the newest Turathi for 2025.
Afnan Turathi Electric is the most modern and vibrant fragrance in the Turathi range — a fresh, impressive gift from the 2025 collection. Ships pan-India from FridayCharm.
BirthdayFor HimFor HerFresh Gift2025 Gift
Frequently Asked Questions
What does Turathi Electric smell like?
Opens with pear, mandarin orange, pink grapefruit and bergamot — vibrant and fresh. Heart of orange blossom, cedarwood and apple. Base of musk, vanilla and amber — warm and lasting.
How is Turathi Electric different from Turathi Blue?
Turathi Blue opens with bergamot-mandarin and is a cleaner, more classic fresh masculine. Turathi Electric opens with pear-grapefruit-mandarin and is fruitier, more vibrant and more unisex — the 2025 evolution of the Turathi character.
How long does Turathi Electric last?
Expect 7–9 hours with moderate projection. The musk-vanilla-amber base gives it solid daily longevity.
Is Turathi Electric suitable for Indian summers?
Yes — it is one of the most suitable Afnan fragrances for warm Indian weather. The pear-grapefruit opening is particularly refreshing in heat and the light vanilla-amber base keeps it from feeling heavy.